Dream Coat’s transformative powers are all thanks to its innovative invisible polymer technology, which compresses, tightens and seals each individual strand of hair to create a foolproof ‘humidity guard’. This ground-breaking technology is activated when heat is applied, for example with a hair dryer, and the smoothing effects last up to four washes, making it a year-round, time-saving essential.
As if that wasn’t good enough, due to the weightless formula, it’s impossible to overload the hair, meaning you’ll never experience any kind of sticky or residue that weighs hair down. This comes as great news for anyone with thin or fine hair who finds smoothing sprays and serums have a tendency to weigh the hair down and make it look flat, or those of us with oily roots who tend to avoid styling products for fear of making hair look greasy.
After Chris posted his video (along with shoppers searching for a solution to heat-wave humidity hair), beauty retailer Justmylook saw demand for the Color Wow Dreamcoat Spray spike by over 115%.
And you don’t have to be a celebrity stylist to see results, Dream Coat has hundreds of 5-star reviews on Amazon written by very happy shoppers, who are hailing the spray as a ‘miracle product’ for shielding their hair from the summer heat and humidity.
“The effect is soft, shiny hair with glass-like reflections,” one happy customer wrote. “Not only that, but when a hot flush hits and I find myself with damp hair, once it dries out again, it simply falls back into place. No frizz or curls whatsoever.”
“I live in the South. Here, Alabama football reigns supreme and the only thing higher than an Alabama football score is the humidity. It is relentless and unforgiving. I can have a beautiful blowout, walk outside, and see all of my work frizz out within a matter of minutes. In short, this product is AMAZING!,” a third shopper enthused.
But, the brand decided to go one better to ensure the results lasted the distance for ultra dry and ultra coarse hair. Founder Gail Federici explained, how her chronically dehydrated hair looked amazing using OG Dream Coat for the majority of the time, but in crazy humidity, it would start to unravel. “I wanted something that could beat the highest humidity for even very dehydrated hair like mine,” she said. So the brand’s head of R&D, Dr Joe Cincotta, worked on the Extra Strength rendition. Very dry hair acts like a magnet to moisture, Joe explained. Hair that’s lacking moisture literally pulls external hydration in from the air around it, so if your strands are very dry, at some point the environment will breakthrough the waterproof seal created by Dream Coat,” he said. The key with Dream Coat Extra Strength was to first boost hydration within the strands and then seal it shut, which took a few years to get right, but we’re here.
We’ve tried the original for ourselves and we’re sold. In fact, here’s Chris himself teaching us how to create glass hair using Dream Coat so you can see it in action…