Rihanna is the new face of iconic fragrance J’adore Dior, and to match the launch, she’s switched her hair up. After her honey and platinum blonde eras, she’s now sporting a warm, golden blonde – presumably to match the golden aesthetic long associated with Dior’s classic fragrance.
Pierre Mouton for Dior
In the campaign, Rihanna also wore a gold gown with a layered golden pearl choker, with looks created by designer and creative director of Dior, Maria Grazia Chiuri. Her eyebrows were tone-on-tone with her golden blonde hair, with shimmering metallic eyeshadow and nude, slightly glossy lips.
Announcing the partnership on Dior’s Instagram, Rihanna said: “Being the new face of J’adore is both an honour and a mission. This scent, that I have known and loved for so long, means so much to women. It is more than a perfume; it is a companion and a reference. I am especially touched to join this adventure and to contribute to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Steven Klein for Christian Dior Parfums – @DIORBEAUTY, @DIOR, #DIORJADORE, @BADGALRIRI
The fragrance J’adore Dior was launched in 1999 and developed by perfumer Calice Becker, with heady, floral notes of jasmine, rose and ylang-ylang. It is presented in a striking, teardrop-shaped bottle in – you guessed it – gold. Since its launch, the fragrance as become one of the House’s bestsellers and the product line has been extended with several follow-up creations.
A version of this article originally appeared on Glamour (Germany).