People in dark denim always look the chicest—here’s the proof

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People in dark denim always look the chicest—here’s the proof


It’s my job to scour trends with a fine-tooth comb and hold a magnifying glass up to the more subtle changes in the fashion landscape. One notable mention this autumn/winter is the prevalence of denim.

Denim has been growing darker each season and for 2024 it’s everywhere. It’s voguish, sculptural and offered in the deepest shade of inky blue. There’s been a considerable shift when it comes to denim over the last three years – leg fits are more structured and we’ve waved goodbye to the fits of yesteryears pushing denim into one of its most elevated and sophisticated forms.



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