“The popularity of this shade comes from its low-maintenance appeal, and we’ve seen celebrities like Hailey Bieber and Gigi Hadid embrace similar soft, dimensional brunette tones,” Elliot continues. Since the look combines both warm and cool tones, it can complement any skin tone. And aside from its natural-looking base, milky brunette also favours low-maintenance colour techniques, making it a long-lasting and budget-friendly option.
Feeling inspired? Keep reading for everything you need to know about milky brunette hair—plus, some of our favourite celebrity inspo shots.
Gareth Cattermole/Getty Images
How to choose a flattering milky brunette tone
Like many hair colour trends that enhance natural tones, milky brunette is a universally flattering colour. “Milky brunette focuses on sophisticated naturalness, combining both cool and warm tones to create a soft, elegant colour that brightens the face,” Elliot says. “Blended highlights add depth and dimension, while its mix of beige, sand and vanilla undertones make it an incredibly versatile shade that can be adapted to suit any skin tone.” That said, there are ways to customise it to best suit your features.
BEVERLY HILLS, CALIFORNIA – DECEMBER 03: Jennifer Lopez attends The Hollywood Reporter’s Annual Women in Entertainment Gala at The Beverly Hills Hotel on December 03, 2025 in Beverly Hills, California. (Photo by Monica Schipper/WireImage)Monica Schipper
Specifically? “Warmer, caramel tones enhance medium and olive complexions, while cooler, ashier tones complement fairer skin for a naturally radiant finish,” Elliot continues. The milky brunette treatment also works on variety of hair types. It adds movement and dimension to straight, fine hair and highlights the natural shape of thicker curls. As for which haircuts it works particularly well with? Elliot’s favourites include preppy bobs and long layers.