Whether you’re a fan of a matcha tea or not, it seems the popular Japanese drink is influencing more than just our choice of drinks: hello, matcha nails. First it slipped into our beauty routines (matcha tea face masks and sleep aids) then we dressed like it (aka matcha aesthetic, it’s all over TikTok), and now? Say hello to matcha latte nails, the summer manicure you’re going to want to try this season.
The matcha latte nails trend is all about fresh, chic green manis. Whether it’s a muted creamier hue of green, earthier tone or a more vibrant green, there’s a matcha latte shade to suit everyone.
Unsurprisingly, trend forecasters at WGSN dubbed matcha as a shade to watch this season, “a tinted pastel with a soothing and calming quality. As consumers continue to deal with higher levels of anxiety and stress, colours that soothe the mind and bring a sense of rest and reflection will be more appealing.”
With 105.3 million views for matcha nails on TikTok, the link between wellness and beauty has never been so strong.
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Founder and CEO of The GelBottle Inc, Daisy Kalnina, predicts matcha latte will be the transitional shade from Summer into the Autumn months.
“My social feed is inundated with glazed nails and matcha lattes. They are both having a moment and I realised we could bring the two together. We’ve jumped on the opportunity to introduce this new Matcha Latte shade of green that is different to any other green in our collection and at the same time make it easy to get that iced latte look with a new Glazed Top Coat. The true innovation here is, while most glazed looks come from a powder, we’re giving the glazed effect with your top coat, so a 2-in-1 product.”
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