Longevity Serums Are Skincare’s New Obsession—Experts Break Down the Complex Science Behind Them

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Longevity Serums Are Skincare’s New Obsession—Experts Break Down the Complex Science Behind Them


It’s no secret that the skincare industry holds anti-ageing in high esteem, but beauty consumers have been steadily rejecting the idea that younger = better. However, a new buzzword has entered the zeitgeist, and it signals an intriguing shift in how we take care of our complexion. Enter: longevity serums.

Longevity has influenced the various ways we treat our body, from our exercise routines to the foods we eat. And now, it’s coming for our skincare. In theory, it seems like a healthier approach to ageing that promotes taking care of our skin without unrealistic expectations of how our appearance changes over time. But how do longevity serums differ from previously marketed anti-ageing ‘solutions’?



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