“Mascara is the hardest thing I’ve ever had to create,” Zadeh tells Refinery29. “Our first mascara, The Big Clean, was all about clean, bold volume. With Soulgazer, I wanted to perfect the formula with a focus on length.” Mission accomplished. Soulgazer is the mascara of my dreams: fluttery, feathery, defined lashes that rival Bambi’s, zero clumps or smudging (believe me, I tried!), and easy removal with just an oil cleanser and warm water.