If there is one skincare ingredient that will never leave my indulgent routine, it’s niacinamide. The best niacinamide serums have brought my skin back from the brink on countless occasions, without ever causing any irritation or sensitivity.
Whilst I swear by the ingredient to calm breakouts, it also works wonders for improving hydration, uneven skin tone, and even fine lines. But how does this hero ingredient actually work? We picked the brains of some of the industry’s top experts to break down why this ingredient is so good for your skin, and rounded up the serums we swear by below.
What is niacinamide?
“Niacinamide is otherwise known as vitamin B3 and is crucial for the functioning of the skin barrier,” explains Dr Justine Hextall, La Roche-Posay’s Consultant Dermatologist. “It’s also a great anti-inflammatory ingredient and can help to improve uneven skin tone, soften fine lines and wrinkles, diminish dullness, and strengthen a weakened surface. This means it can also help to treat and improve redness and sensitivity.”
Found in many of the best face serums, the benefits of this wonder ingredient don’t stop there. Paula Begoun, skin expert and founder of Paula’s Choice, adds that it’s an important part of our diets, found as niacin in foods like grains, fish, meat and beans.
“For skin, topical niacinamide has long-standing research showing a wide range of remarkable benefits for all skin types and all ages,” she explains. “Interestingly, not much of the niacinamide we consume from foods or supplements makes its way to skin, so topical application is a great way to get its numerous skin benefits.”
What does niacinamide do to the skin?
Because of the seemingly endless list of its benefits, Begoun explains that vitamin B3 can benefit pretty much all skin types and concerns.
“Topically, it has so many ways to help skin [that] it’s really mind-boggling. Decades of research have shown it works to protect skin from environmental damage, especially sun damage, and also helps the skin make vital substances it needs.
“It also improves hydration, reduces signs of ageing, diminishes enlarged pores, lessens blackheads, and significantly improves skin discolouration and uneven skin tone. More current research shows it even has cell repairing properties.”
There are a number of ways that this super ingredient manages to do all this. “One way is because of its powerful antioxidant properties,” Begoun explains. “Another way is how niacinamide helps generate other important substances in the skin such as ceramides and keratin – both are major protective elements in the skin. Even more notable is how niacinamide works as a “cell-communicating ingredient”. This means it can “talk” to many different kinds of cells in the skin, telling them to make normal, healthier, and younger-acting cells.
“And the list goes on,” she adds. “Research has also shown niacinamide helps control excess oil and reduces the appearance of wrinkles because of its anti-inflammatory action, and assists in repairing the skin’s barrier. In short, it’s an endlessly fascinating ingredient for skin with ongoing research discovering new benefits.”
How to use niacinamide
If you want to add niacinamide to your skincare routine, Dr Hextall recommends starting with a 10% concentration. “There are lots of excellent serums that include niacinamide, but it can also be found in many moisturisers,” she explains. “I’d always suggest changing only one thing in your routine at a time so that you can tell where any irritation may be coming from, though it is rare for niacinamide to cause irritation.”
The good news is that most skin types get on well with this ingredient, including sensitive skin, and you don’t need to worry about avoiding particular skincare ingredients alongside it. “Niacinamide can work with most other actives and can be layered if it is in more than one product in your routine,” Dr Hextall adds. “It can be really helpful to include niacinamide if you are using actives such as AHAs, BHAs or Retinoids as it can help to cushion the blow to your skin.”
Shop the best niacinamide serums
The Ordinary
Niacinamide 10% + Zinc 1% Serum 30ml
This is the niacinamide serum I swear by for breakouts. It’s designed to enhance luminosity, improve visible texture, and nourish the complexion, whilst the 1% zinc inclusion helps regulate excess oil, reducing shine and visibly refining pores. It works wonders to calm angry red spots and always leaves my face noticeably brighter.
Medik8
Clarity Peptides 30ml
Formulated with 10% niacinamide, this gentle serum reduces noticeable redness and blemish marks whilst boosting radiance. A hero product for stubborn post-breakout pigmentation.
Beauty of Joseon
Glow Serum Propolis + Niacinamide 30ml
If you’re less concerned with redness and more interested in boosting glow, Beauty of Joseon’s serum soothes, protects against environmental aggressors, and encourages radiance. Hanbang also reduces the appearance of blemishes, so it’s a true all-rounder.
The INKEY List
10% Niacinamide Serum 30ml
Best for oily skin types, this gentle niacinamide formulation controls oil production whilst hydrating the skin with hyaluronic acid.
La Roche-Posay
Retinol B3 Anti-Ageing Serum 30ml
“The Retinol B3 from La Roche-Posay actually includes niacinamide as a key accompaniment to the 0.2% retinol, to ensure that even sensitive skin can tolerate the active. It really is an ingredient that anyone can benefit from in their routine,” says Dr Hexall.
Charlotte Tilbury
Charlotte’s Magic Serum Crystal Elixir
If you love Charlotte Tilbury’s iconic Magic Cream, you’ll love the serum too. Niacinamide is one of a few big name skincare ingredients in this cocktail, alongside polyglutamic acid and vitamin C.