While it was the first time the artist, who went on to perform his song “Una Velita,” publicly endorsed Alianza, this election year he has been vocal about local politics. In June, the rapper, born Benito Antonio Martínez Ocasio, announced a buy-one-get-one-free concert ticket deal for his Most Wanted Tour stops in Puerto Rico to locals who showed their voter registration card. The initiative aimed to improve voter turnout. For decades, the archipelago had impressively high voter turnouts of 73% to 89%, but starting in 2016, it dropped to 55% as Puerto Ricans grew increasingly apathetic about the traditional parties. Additionally, in September, Bad Bunny purchased billboards across San Juan that criticized the pro-statehood party and has consistently used his social media accounts to spread educational information about Dalmau and his anti-corruption platform.