As a member of the Harlem Shake restaurant team for almost a decade, Coaxum is responsible for ensuring the burger joint remains an homage to Harlem by having creative input into how both the Harlem and Brooklyn spaces are designed. The retro interior upholds the vibrant spirit of the Harlem Renaissance. Each year customers vote on a Mr. or Miss Harlem Shake, and the winner receives prizes such as a year of free burgers, a monetary gift, and a spot for their picture on the Wall of Fame. “My dad always taught me that success is great, but success is not great when you’re by yourself,” Coaxum says, adding “when you get successful, you bring the people around you with you.” With Harlem Shake, Coaxum says they hire people from Harlem first. They have also done local drives to give out free meals to the Harlem community. “We did a sponsorship with the Apollo [Theatre] and Coca-Cola during the African American Day Parade. For me to be a part of something like that made me proud.” For HRLM champagne, it was important for Coaxum to have a beverage to celebrate Harlem and create a sense of pride for those born and raised there. The values passed down to Coaxum through her family have empowered her to ensure the feeling of belonging in Harlem is never lost.