TikTokers are using the ointment (currently sold out at Amazon, it’s that popular) on chapped lips, superficial burns, dry hands and cuticles, parched feet, flaky eyelids and even as a glow-boosting highlighter. The list is endless, though. “Aquaphor before anything,” said one obsessed TikToker @mendmybffl, while slathering it onto their lips. “I love u more than anything,” said another TikTok user in a viral video referring to the skin care product, which amassed thousands of likes in agreement. In fact, you could argue that TikTok has broken the beauty industry’s bad habit of gatekeeping products — and this one is simply too good not to share.