“We made sure these Powder Washes hit two key notes: they are effective as cleansers yet not stripping, and they create a fantastic lather to deliver on a sensorial experience — there is always something satisfying about a foamy lather to symbolize an effective cleanse,” Nicola explains. “The magic behind our Powder Washes is Sodium Carboxymethyl Starch, a superdisintegrant derived from potato starch that swells upon contact with water, allowing the surfactants to work and the fragrance to be activated.”
Another major difference I noticed between the powder and liquid versions was that the dry formulas had stronger scent projection — it filled my entire shower without being overpowering. “We also utilized innovative spray-dried technology to capture our signature scents, which means that the fragrance really comes alive the moment it mixes with water,” Nicola adds.