It feels like only yesterday we were racing to get our hands on the H&M x Rokh collab. Now, the high street favourite has got us hooked on another launch.
There are a few athleisure queens that never fail to serve some seriously stylish gym looks: Bella Hadid, Emily Ratajkowski and of course, Irina Shayk. The model is a master at turning her gym route into a runway, often papped effortlessly pairing her yoga pants with the It bag of the season and some cool, Y2K sunnies. Remember the time she wore a tank top and track pants with glittery boots to the 2023 Met Gala afterparty? It’s no wonder sports brands vie for the opportunity for her to front their campaigns. Irina flaunted her abs in the adidas x Ivy Park Ivytopia Campaign in 2022, the image of her in a neon bikini and kimono splashed across billboards.
Gotham
H&M is the latest mega brand to tap the model for their latest H&M Move activewear launch. The collection features functional pieces like leggings and biker shorts made with their SoftMove technology, guaranteeing a butter-soft feel, but also highly-covetable additions like a tomato-red parka and bedazzled wristbands.
Of course, there’s also a pair of clear, wraparound sunnies as per Irina’s signature style. We foresee the T-shirt plastered with the words “For The Louvre Of The Game” being a huge hit amongst the Paris Olympics goers.
But what’s really got our attention is the kettlebell water bottle (we’re not kidding, it’s exactly what it sounds like. See for yourself). Part of us knows it’s wildly impractical, another part is surprised no one has done a “kettlebag” before that you can actually drink from (it’s certainly less farfetched *that* JW Anderson’s pigeon bag). But mostly, we find ourselves desperate to get our hands on one. Talk about a workout bag.
Like what you see? Shop the full collection, which launches on-site and in-store on Thursday 25 July below – and save when you shop with these H&M promo codes.