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Hot on the heels of their sold-out designer collection with Rokh, H&M x Anamika Khanna has just been unveiled for the high-street brand’s next collab. And after getting a sneak peek, we’re sure you’re going to want to set an alert because these pieces are going to fly off shelves.
Boasting partnerships with a wide range of designers—from luxury brands like Stella McCartney to independent designers based in Asia like Rokh—H&M has always prided itself in making luxury more accessible through these exclusive capsules. Following a much-celebrated collaboration with Indian couturier Sabyasachi Mukherjee in 2021, this collection with Anamika Khanna marks the retail giant’s second crossover with an Indian designer.
Best known for blending traditional Indian textiles and techniques with Western silhouette and tailoring, Anamika founded her brand in 1998 and soon became one of the country’s most beloved designers. This H&M collab sees Anamika, who is more often associated with creating luxurious wedding attire, bring her eye for traditional cuts and pattern-making to more casual silhouettes. Prices range from about £40 for a pair of earrings to £130 for a kaftan.
“Ive always felt Indian fashion gets lost when interpreted by the rest of the world. Often, our fashion — in terms of the culture, the heritage of craft and textile embroideries — is regarded as costume or not wearable or modern enough. Things have changed a lot, and this collection with H&M allows me to take something Indian and make it global and contemporary,” she says in a statement.
Given the internet’s current obsession pyjama sets and statement prints, we’re sure the splashy silk sets will be the first to sell out. We’re also partial to the beautiful jewellery featuring clusters of gold coins, but check out some pieces below for yourself and get your shopping carts ready! The collection hits stores on Sept 5.
Save when you shop with these H&M discount codes at checkout.