H&M Collabs With Perfect Moment On An Après-Ski Winter Collection

Amid all the Cyber Monday sales, gift season frenzy, and new holiday collection drops, the shopping landscape may feel like an avalanche of too many new and shiny things to cart up. But we’re briefly plowing back all of that to shine a light on H&M’s latest (and coveted) collaboration. This time, the reader-favorite retailer has teamed up with luxury ski and lifestyle brand Perfect Moment on an après-ski-inspired winter collection. 

“Après-ski has always had a certain energy: relaxed, comfortable, social, playful, and glamourous,” said Perfect Moment co-founder and creative director Jane Gottschalk, in a press release. “Together [with H&M], we’ve curated a collection that brings the spirit of both brands to life. The pieces are young, fun, [and] sporty, with a winter heartbeat and a nod to the mountains, but belong just as much in the city.” 

The 28-piece capsule collection spans versatile knitwear, down-filled outerwear, and statement accessories — like cozy hats and puffer boots — in a chic winter color palette of black, white, silver, rich burgundy, and icy blue.

“We’re thrilled to be collaborating with Perfect Moment on this winter collection — it’s unexpected, dynamic, and sure to spark excitement,” said H&M creative advisor and head of womenswear design, Ann-Sofie Johansson, in the release. “The silhouettes are glamorous yet laid-back — just like après-ski — but also have a real edge with the leather, faux fur, and textured knits.”