Here’s What Perfume You Should Buy Based on Your London Borough

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Here’s What Perfume You Should Buy Based on Your London Borough


Perfume isn’t just about smelling good—every note and carefully chosen accord tells the world a little bit about yourself. Whether you’re quietly chaotic, never leaving the house without a claw clip and a spritz of Le Labo Another 13, or a type A maximalist who treats their Byredo bottle like a design piece, our choice in perfume reveals more about us than a star sign ever could.

And so, we’ve put together the ultimate guide that translates your vibe into the fragrances that capture it best. Forget woody vs florals, this is an scented exploration into your personality. Move over Myer Briggs.

Perfume Archetypes: The Curated Chaos Girl

(Image credit: Future)

You are the embodiment of curatorial entropy. Your tote bags are all screen-printed, your shoes are either Margiela Tabi loafers or Birkenstocks (depending on whether you’re going to a warehouse gallery opening or Broadway Market), and your hair is always in a claw clip that costs more than your rent. You wear Vyrao Witchy Woo or Le Labo Another 13, because you want to smell like a haunted theory lecture at Central Saint Martins and like your perfume how you like your romantic prospects: niche, experimental and possibly (probably) cursed.



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