Hello Klean Products: Stop Hard Water Ruining Your Hair And Skin

Hello Klean is the brand that encourages consumers to pay attention to the detrimental effects of hard water on hair and skin. Other brands, particularly within haircare, have damage reversal products incorporated into their ranges, but Hello Klean is the sole brand that looks at the bigger picture, and its purpose is to create effective at-home solutions.

So what are these harmful effects, and what is it about hard water that causes them? Hard water is rich in minerals like calcium and magnesium, as well as metals such as lead, copper, nickel, and mercury, and chemicals like chlorine. That’s not exactly a recipe for gloriously glossy locks or dewy, hydrated skin. Instead, a build-up of these on the hair and skin causes sensitivity, irritation and dryness. “Hair is a porous material, and so any contaminated water or product it’s exposed to has the potential to cause build-up or leave residue,” says Tom Smith, hair stylist and co-founder of Aveum Salon. “If this exposure is repeated, build-up can be severe and cause changes to the look, feel, texture of the hair and its compatibility with chemicals like hair colour.” When it comes to skin, the story is similar. Dr Sonia Khorana, a GP with a special interest in dermatology who works closely with the brand, says that her patients don’t consider water quality enough when it comes to their skin. “These minerals leave a residue on your skin that raises its pH, making it more alkaline,” she says. “Over time, this can lead to dryness, tightness, irritation, and increase the risk of eczema.” If that wasn’t bad enough, back in 2020, the UK was handed the unfortunate award for the worst quality bathing water in Europe.