Hailey Bieber’s buttercup-yellow eyeliner is the unexpected makeup shade of the moment – and it’s adding a little fun to the proceedings. The model, who is like a town cryer for new beauty trends, just ushered in the shade as a firm fixture in our summer routines after showcasing it at Coachella.
In her Stories, she revealed a skinny line of buttercup yellow hugging the lash line of her upper lid. Instead of a solid block of bright colour on the lids, teamed with a strong lip and blush, reminiscent of last year’s dopamine beauty aesthetic, Hailey Bieber’s take is more delicate with fresh skin, a lick of mascara, glazed lips and little else.
Playful and nonchalant, the effect is just as feel-good, while also being effortless enough to simply swipe on when it’s too hot to attempt a sharply defined cut crease.
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It’s not the first time that Hailey has leant on this sunny shade after her neon yellow nails went viral. The poppy colour also taps into the current trend for sunflower nails, where actual floral designs are drawn onto the nails.
Worn on the eyes, buttercup-yellow is a welcome departure if you’ve exhausted inky feline flicks and you’re looking forward to the easy-breezy days of summer. Buttercup yellow liner also has versatility in spades. It can be dialled up to be punchy or sheered out depending on your mood.
Victoria Beckham has also popularised the trend with the launch of her Eye Wear Eyeshadow Stick in Sunflower, which can be drawn as an elongated wing just as easily as squiggled onto the lid and buffed from the lashline to the brows, makeup artist Andrew Gallimore told GLAMOUR UK.
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