When considering holiday attire, staple swimwear is always top of mind. With new brands entering the space, finding the best pieces can quickly become a challenging task. However, as is the usual case with fashion, there are always plenty of trends to guide you when thinking of investing.
From minimalistic shapes that look lavish styled under summer dresses or alone, to bold patterns and embellishments to match your go-to pair of denim shorts, we’ve scoured the internet and consulted swimwear experts to identify the biggest swimwear trends of 2025, designed to elevate your current repertoire.
Offering easy-to-style silhouettes for those who prefer higher coverage or fresh styles for a new-season feel, this season’s biggest swimwear trends are among the most stylish to date.
“The overall feeling of this season’s swim trend is subtle yet modern. The collections exude luxury and elegance through refined details and thoughtful silhouettes without loudness or excess, designed for any summer getaways as Missoni and Chloé Summer Exclusive Capsule,” says Tiffany Hsu, chief buying and LuxExperience Group fashion venture officer.
“There’s a balance of timeless appeal with a fresh twist given by bold shapes and a vintage touch. It’s sophisticated and mindful, with each piece exuding understated charm without ever feeling demure.”
Below, an edit of the top six swimwear trends to know ahead of summer.
3D Embellishments
From sequins to ruffles and studs, 3D embellishments are an easy way to elevate your favourite swimwear silhouette. As someone who usually favours a triangle-style top, I recently invested in a bikini with soft rosette detailing above the chest for some extra chicness, and I can’t wait to wear it on holiday.
Another MC UK team member who is totally on board with this trend is our fashion director and in-house swimwear expert, Lily Russo-Bah, who is an avid fan of bold swimwear. “Whether it is neutral or super bright, I rarely buy a plain bikini. Firstly, why would I when there are so many fun bikinis out there with endless design iterations, and secondly, beading, fringing and busy prints such as animal print are a great way of adding a layer of interest to your swimwear and can distract the eye, particularly if you are feeling self-conscious,” she says.
NORMA KAMALI
Criss Cross Sequined Bikini
MAGDA BUTRYM
Appliquéd Ruched Swimsuit
JADED LONDON
Silvra Studded Bikini Top
TRIANGL
Crochet Bikini Set
OCEANUS
Mias Marina Rhinestone-Embellished Bikini
KARLA COLLETO
Floral Bandeau Swimsuit
Earth tones
On another note, neutral and earthy tones have also resurfaced this season, offering a more serene and minimalist approach to swimwear. “I feel this more now than in previous years, particularly after 2020, when things were so vibrant and bright. I have noticed a shift towards tonal swim, whether it’s solid colourways or more muted tones and earthy patterns,” says Lisa Caprio, founder of Heavy Manners.
PARAMIDONNA
Julia Peach Lurex
H&M
Padded Halterneck Bikini Top
FENDI
Swimsuitbrown Lycra® Reversible Bikini
CALVIN KLEIN
Triangle Bikini Top
REISS
Plunge Halterneck Swimsuit in Dark Red
Metal additions
Few things excite me more than when different sectors of the industry come together to create great wardrobe pairings. The latest mix? Jewellery and swimwear. The drama really lies in the details with this trend, as it features organic metal shapes similar to brooches attached to the swimsuits. From dainty additions on the straps to bikini bottoms, this trend is high in style points.
SAKURANNA
Alysha Bottom in Cherry
AWAY THAT DAY
Samoa Bottom
OSÉREE
Lumière Shells Swimsuit
CHRISTOPHER ESBER
Pierced Orbit Swimsuit
ADRIANA DEGREAS
Embellished Swimsuits
Coquette motifs
The coquette aesthetic has been prevalent for a few months now, making it inevitable for swimwear to adopt it. Perfect for 2025 brides seeking romantic bridal swimwear or those who prefer soft colourways and patterns, this trend is playful and hyper-feminine.
HUNZA G
Jean Ruffled Gingham-Trimmed Seersucker Bandeau Bikini
ZIMMERMANN
Floral Ruffled Swimsuit
FRANKIE’S BIKINIS
Frankies Bikinis X Bella Hadid polka dot set in white
FREE PEOPLE
Baben Antoinette Printed One-Piece Swimsuit
DAMSON MADDER
Shirred Bow Bikini Top
RECLAIMED VINTAGE
Bikini Top With Frills
Modern prints
Drawing on Hsu’s aforementioned analysis, this season’s most covetable swimwear features a fresh, sophisticated twist with vintage undertones marked by bold shapes. All of which conjure 2025’s modern prints, which are high-impact yet understated. Think Pucci’s iconic patterns in pastel colourways and retro geometric prints.
HUNTER BELL
One-Piece Swimsuit
HEAVY MANNERS
Triangle Front Tie Top
TORY BURCH
Floral Swimsuit
HOUSE OF SUNNY
Classic-Check Tie-Side Bikini Set
Minimalist Swimwear
For those opting for minimalist silhouettes seeking an elevated feel, many brands such as CDLP, Max Mara, Toteme, and COS are offering neutral swimwear with added details like vintage-inspired swim briefs, gathered textures, and two-toned colourways for a chic yet understated look.
COS
Gathered Cutout Swimsuit
MAX MARA
Alinda Halterneck Bikini Top
TOTEME
Stripe Edge Swimsuit
MONDAY SWIMWEAR
Cala Roja Underwired BIkini Top
ARKET
Square-Neck Swimsuit