When I imagined what an Airbnb inspired by the designs of Sunny Williams’ celeb-adored indie fashion label House of Sunny would look like, whimsical and bold were – hands down – the two adjectives that jumped to the front of my mind. As a brand famed for knitted dresses splashed in David Hockney-inspired lily pads, sunset-adorned cardigans and – more recently – rose motifs to illustrate the Law of Attraction, their immersive Airbnb would be nothing if not a joyful and offbeat celebration of pattern and colour.
“We’re an independent brand: self-taught, self-funded; 20 collections deep – and we can now look back and say ‘people know us for this product, and that product’. Yet we’re constantly trying to think what could be more memorable,” Sunny told me. This collaboration feels perfectly timed, then, since an Airbnb which allows fans of the brand to immerse themselves in a three-bedroom explosion of iconic pieces certainly classifies as memorable.
I approached the House of Sunny studios – which have been transformed into an Airbnb listing to celebrate London Fashion Week – overwhelmed with intrigue. But from the fashionable oasis-of-an-entrance inspired by the swirling green tones of Sunny’s Kendall-approved Hockney dress, to the juxtaposing pink and orange bedroom which emulates the melting sunset colour-ways of the Sundown Cardigan, it all encapsulated the brand so well. So well, in fact, that having quite so few expectations felt naive.
ALIX MCINTOSH
ALIX MCINTOSH