Bad Bunny’s Super Bowl Halftime Show Was A Reclamation & Reimagination Of America

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Bad Bunny’s Super Bowl Halftime Show Was A Reclamation & Reimagination Of America


There was the moment Bad Bunny stared into a camera, pointed at the viewers watching from television sets, laptop screens, and portable projectors, and encouraged them to always believe in themselves because they are worth more than they know. There was the couple, kissing after “I do” in a white wedding gown and tuxedo, who legally married during the halftime show. There was Lady Gaga, one of Bad Bunny’s favorite artists, and Los Sobrinos, a Puerto Rican band who played on his most recent album, DeBÍ TiRAR MáS FOToS, performing a salsa rendition of “Die With a Smile” as the newlyweds shared their wedding cake. And when Bad Bunny returned to the mic, there were moments of cross-generational care. First, while singing his hit “BAILE INoLVIDABLE,” he gently woke a child sleeping on two seats, an experience every Latine who grew up going to family parties that stretch well into the night knows. Then, during “Nueva Yol,” he gifted a child his Album of the Year Grammy trophy, kneeling to the ground, and whispering to him, “Cree siempre en ti.” The boy symbolizes Bad Bunny’s own inner child, Latine youth across the diaspora, and, perhaps, even Liam Conejo Ramos, the five-year-old Ecuadorian boy who was detained by ICE in Minnesota while coming home from school.



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