As a beauty editor, this is the one celebrity beauty brand that has truly won me over

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As a beauty editor, this is the one celebrity beauty brand that has truly won me over


If there’s one thing all of us beauty editors can agree on it’s that the beauty industry doesn’t need anymore celebrity beauty brands. Unfortunately, many celeb beauty brands rely on hype and popularity to gain traction, with formula and packaging falling short—and ultimately leaving customers disappointing. 

But (and that’s a big but) recently there are a few that have seriously impressed us (like Hailey Bieber’s Rhode). In fact, some celebrities and their creative teams making some of my all-time favourite beauty products around. Case in point: Victoria Beckham Beauty. 





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