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Something is shifting at AllSaints. Quietly, confidently and with serious intent. After a record-breaking year in 2025, the brand is entering a new chapter that feels sharper, more considered and more powerful than ever. Fewer discounts. Better product. Stronger margins. And a collection that signals exactly where modern menswear is heading next.
This is not noise. This is momentum. And if you care about where men’s style is going in 2026, AllSaints is suddenly impossible to ignore.
Why AllSaints Is Suddenly Winning Again
In a year where many brands leaned harder into promotions, AllSaints went the other way. Revenue softened slightly, but profitability surged. Pre-tax profit climbed by 55 percent, gross margins strengthened, and the brand delivered its strongest operating performance to date.
That matters, because it tells you one thing. AllSaints is selling fewer pieces, but better ones.
With wholesale expanding, Europe becoming its fastest-growing market, new concept stores opening, and London designer Aaron Esh stepping in as chief creative officer, the brand is investing in long-term relevance rather than short-term hype.
And the product reflects that shift immediately.
The AllSaints Pieces You Will See Everywhere in 2026
These are not trend pieces. These are future staples. The kind of items that quietly define a season and then stick around long after.
Cove Island Long Sleeve Tee
A refined take on the everyday long sleeve. Clean, relaxed and effortless, this is the type of base layer that works year-round. It sits perfectly under leather, tailoring or outerwear and feels intentionally understated.
Why it matters
- Elevated essential
- Clean silhouette
- Built for layering
- Timeless rather than seasonal
Chainy Embroidered Sweater
This is where AllSaints shows its edge again. The embroidery adds texture and identity without overpowering the look. It feels creative but controlled, making it ideal for men who want personality without trying too hard.
Why it matters
- Statement knit without excess
- Textural detailing
- Modern, relaxed fit
- Instantly recognisable
Conway Wide Leg Pleated Pants
Wide-leg tailoring continues its rise and this pair nails the balance. Sharp pleats, relaxed volume and strong structure make these feel directional without being experimental. Expect to see this silhouette everywhere in 2026.
Why it matters
- On-trend wide-leg shape
- Tailored but wearable
- Elevates simple outfits
- Signals confidence in style
Skiff Apron Leather Shoes
A modern answer to traditional leather footwear. These sit perfectly between smart and casual, making them ideal for the way men actually dress now. Subtle, versatile and quietly premium.
Why it matters
- Hybrid dress-casual design
- Easy to style across looks
- Strong everyday option
- Built to last
Boston Wax Jacket
This is AllSaints doing heritage through a modern lens. The waxed finish adds character, while the cut keeps it contemporary. It feels like the kind of jacket you buy once and keep for years.
Why it matters
- Timeless outerwear style
- Practical and durable
- Works across seasons
- Ages well with wear
Marland Aviator Leather Jacket
A statement piece that reminds everyone why AllSaints built its reputation on leather. The aviator silhouette feels bold but wearable, with the kind of presence that defines an outfit instantly.
Why it matters
- Iconic leather category for the brand
- Strong, masculine shape
- High-impact outerwear
- Long-term wardrobe investment
Halley Merino Cardigan
Quiet luxury done right. Lightweight merino, refined fit and easy layering make this one of those pieces that becomes a constant in your rotation. Subtle, grown-up and endlessly useful.
Why it matters
- Premium merino wool
- Clean, modern cardigan shape
- Ideal transitional layer
- Understated sophistication
Why This Collection Feels Different
This season is not about chasing trends. It is about clarity. AllSaints is refining what it does best and cutting out the noise. Better fits. Stronger materials. More confidence in design.
Add to that a global expansion strategy, improved distribution and leadership focused on creative direction, and you get a brand that feels stable, ambitious and culturally relevant again.
Final Word
AllSaints is not shouting. It does not need to. With record profits behind it and one of its strongest collections in years ahead, the brand is entering 2026 with real authority.
If you want to buy into where menswear is going next rather than where it has been, this is the collection to pay attention to.
The editorial team at Fashion’s Digest is your trusted partner in redefining modern men’s style. Established in 2007, Fashion’s Digest has evolved into a leading authority in men’s fashion, with millions of readers seeking practical advice, expert insights, and real-world inspiration for curating their wardrobe and lifestyle.
Our editorial team combines over 50 years of collective experience in fashion journalism, styling, and retail. Each editor brings specialized expertise—from luxury fashion and sustainable style to the latest grooming technology and fragrance science. With backgrounds ranging from GQ and Esquire to personal styling for celebrities, our team ensures every recommendation comes from a place of deep industry knowledge.