In the early days of TikTok, content creators thrived off of the mystery and exclusivity behind their coveted aesthetics. Sometimes, the only response you could expect from comments like “Hey, where’s the cute squiggly candle from?”, “DRESS???”, “What’s the lip combo?” was the maddening “liked by creator.” However, these days sharing is the new gatekeeping, thanks in no small part to affiliate links that make divulging the source of your new favorite vase all the more tempting. But don’t expect the influencers to spill the deets in a video. The real source of their enviable style lies within creators’ curated Linktrees: their Amazon storefronts.