When Euphoria first aired in 2019, we were instantly hooked. From the captivating cinematography to its bevy of breakout stars – Jacob Elordi, Hunter Schafer and Sydney Sweeney, we’re looking at you – bums were firmly planted in seats to witness the chaos cooked up by showrunner Sam Levinson every Sunday when a new episode dropped.
But what would Euphoria be without its smudged, glittering makeup looks that have somehow survived police shootouts, drug overdoses and raucous house parties. The brainchild of makeup artist Donni Davy, even if you’re not a fan of the show, you’ll find it difficult escaping the reach of its impact on your feed. Before the Clean Girl, Euphoria had beauty in a vice-like grip, bringing the excitement of editorial makeup looks to everyday life. It’s the reason this beauty editor is rarely seen without a smattering of rhinestones decorating their eyes, seven years later.
After we were all left in limbo, wondering if season three would ever come to light (FYI, season two first aired all the way back in 2022) the season three trailer finally dropped earlier this year and April 12 will see Zendaya, Alexa Demie, Maude Apatow and co return to our screens – five years on from when we last saw them.
Ahead of the season three premiere, Glamour caught up with Donni to find out what’s in store. Here, she shares the genesis and evolution of the show’s beauty looks, the feral glam of season three and the future of the show.
Your signature look has become instantly recognisable, but I’d love to know how you first developed it while working on Euphoria?
Donni Davy: The show really gave me permission. I really started during COVID because Euphoria season one had come out, but I had never really used my own face as a canvas. I was in my own stupid, limiting relationship with makeup, so I felt like I could never do it. I started putting on colour and sparkle and I was like: ‘Why did I waste my whole 20s not doing this?’ Life got more fun and then I started experimenting with hair colour and having so much fun with it – I had rainbow hair for a minute.
I want more people to be able to experience that. Once you can start showing up in life in a way that you feel like you’re really you, then you’ve hit your stride. That’s the best thing you can get out of your life, it’s high karma points too because you’re inspiring other people and we do need that in society right now otherwise everything will become stagnant. With all the tension in the world, especially in the US, this is a really great time for people to embrace expressive makeup and get out there and be completely unapologetic. This is not the time to be demure.

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