Pip Durell, Founder of With Nothing Underneath, Shares a Glimpse Into Her 9-5

In the crowded world of modern womenswear, few brands have managed to carve out such a clear identity as With Nothing Underneath. Founded in 2017 by former fashion editor Pip Durell, the label built its reputation on perfectly cut, endlessly wearable shirts—and, before long, found fans in the likes of Kate Middleton and Meghan Markle, helping to bring it firmly into the spotlight.

The idea was simple at first. While working in fashion, Durell noticed a gap in the market for well-made, well-priced women’s shirts—pieces that were reliable, flattering and easy to wear. What began as a tightly edited capsule has since grown, largely in response to customer demand, into a full ready-to-wear wardrobe that spans everything from T-shirts and tailored trousers to blazers, knits and outerwear. The result is a brand built around real wardrobes and real lives, designed to work just as well on busy mornings as it does at weekends.

Here, With Nothing Underneath’s founder and creative director Pip Durell opens up about life behind the scenes of her nine-to-five—from office must-haves and evening rituals, to creative inspiration and the lessons learned while building one of Britain’s fastest-growing fashion brands.

I always start my mornings with… As much water as I can manage, a banana, and the adrenaline of the toddler/dog nursery drop.