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Is Adidas growing again in 2026?
Yes. Adidas generated about $25.8 billion USD in revenue in 2024, returned to operating profit above $1 billion USD, and carried double-digit brand growth into 2025. The recovery is driven by footwear demand, global markets, and tighter control over inventory and pricing.
For the past few years, Adidas felt unstable. Sales dipped, profit disappeared, and the brand spent more time correcting mistakes than setting direction.
That period is over. The financial data from 2024 and 2025 shows a company that has regained control of its business. This is not about hype or viral shoes. It is about revenue, margins, and scale moving in the right direction at the same time.
Adidas Revenue Is Back Near Peak Levels
Adidas reported about $25.8 billion USD in revenue for 2024, based on full-year financial disclosures. That figure represents a clear rebound from the post-2022 slowdown and places the brand back near its historical highs.
This growth was not narrow. Footwear, apparel, and lifestyle categories all contributed. Global demand mattered more than any single product cycle.
For a brand of this size, returning to growth at scale is the real signal.
Profit Confirms the Recovery
Revenue alone does not explain momentum. Profit does.
In 2024, Adidas returned to operating profit above $1 billion USD after posting losses the year before. Gross margins improved, and excess inventory was reduced across key markets.
This matters because it shows discipline. Adidas sold less through clearance channels and relied less on aggressive discounting. The business became healthier, not just larger.
Direct Sales Changed the Math
More than one third of Adidas revenue now comes from direct to consumer channels, including e commerce and owned retail.
This shift improves margins and gives Adidas more control over pricing and product flow. For consumers, it often results in better consistency across releases and fewer forced markdowns.
Direct sales are no longer an experiment for Adidas. They are part of the core business.
Growth Came From Outside the US
Adidas’s recovery has not been evenly distributed.
Europe, China, and emerging markets delivered strong growth. North America lagged behind. Global performance offset weaker US demand.
This matters because it shows Adidas is not dependent on a single region to grow. The brand is currently supported by international scale rather than domestic trends.
Footwear Is Doing the Heavy Lifting
Footwear remains Adidas’s largest and most important category.
Running and lifestyle shoes led volume growth in 2024 and 2025. Performance footwear reinforced credibility with core consumers, while casual styles supported broader demand.
Shoes drive repeat purchases. When footwear performs well, the rest of the business becomes easier to manage.
Where Adidas Stands Now
Adidas remains the second largest sportswear company globally by revenue. Market share stabilized after recent declines, and analysts project continued growth into 2026 if margin discipline holds.
This is not a brand chasing attention. It is a brand rebuilding trust through execution.
So, does this matter, Fashion’s Digest readers?
When a global brand grows while improving margins, product quality usually improves as well. Fewer rushed releases. Better sizing consistency. More reliable core models.
For readers deciding where to spend money on footwear or performance apparel, brand health matters. Adidas is no longer correcting damage. It is operating from a position of control.
Final Thoughts
Adidas’s comeback is visible in plain numbers. $25.8 billion USD in revenue, profit restored, and global demand carrying the business forward.
This is not a trend story. It is a business story, and the data supports it.
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