The Drunk Elephant Black Friday sale is the brand’s biggest sale of the year, with everything on site being discounted by a staggering 25%. Great news, for skincare fanatics like me.
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Catnip for Millennials, Drunk Elephant was founded in 2013 (more on that below), and by the late 2010s, they’d risen to “It” brand status. Their packaging is cute AF, their formulas are “clean” (vegan, cruelty-free; free from essential oils, fragrance and alcohol) and they make annual donations to the International Elephant Foundation with every purchase you make. So, it comes as no surprise that Forbes reported on net sales close to $100 million in 2018, nor that beauty giant Shiseido acquired Drunk Elephant for $845 million. Today, the photogenic female-owned beauty brand has over 7.4 million likes – and 1.3 million followers – on TikTok. (Hate to boast, but we did call it back in February 2020).
But as with many “trending” and influencer-adored beauty brands, the products don’t come cheap. Sure, the reviews are glowing (much like your skin should be after application) – but can a £57 moisturiser ever be worth it? Is the T.L.C. Sukari Babyfacial going to give you the glass skin you desire?
Today, as a rare Drunk Elephant Black Friday sale launches with 25% off everything on site, we thought we’d pull together a collection of honest Drunk Elephant reviews to help you decide what to buy (and what not to).
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When is Black Friday & is Drunk Elephant taking part?
Black Friday always falls on the last Friday of November, meaning Black Friday 2025 is taking place on Friday 28 November. Drunk Elephant is taking part; they’ve launched a 25%-of-everything sale (with some select products even discounted by up to 30%). You don’t need a code to shop – simply add your top-ups to your basket, and your discount will be automatically applied. Plus, if you spend over £75 on site, you’ll get a free travel-sized duo of B-Hydra and C-Firma serums.
When is Cyber Monday & is Drunk Elephant taking part?
Cyber Monday falls on Monday 1 December this year – but Drunk Elephant has not yet disclosed details of a Cyber Monday sale. They have announced their their Black Friday sale ends of 30th November, though – suggesting deals either end then, or the brand has something else up their sleeve. To avoid disappointment, we’d recommend shopping before the sitewide sale ends on Sunday.