This is the Quietly Cool Parisian Coat Brand You Don’t Realise You’re Seeing Everywhere

You may not have heard the name Nour Hammour, but I can almost guarantee you’ve unknowingly admired her work. She is the Paris-based designer behind some of the coolest coats to hit the market in recent years, after all—and boasts big-name fans including Dakota Johnson, Rosie Huntington-Whiteley, Kendall Jenner, Emily Ratajkowski, and Beyoncé. The fact that you probably don’t realise you’ve been seeing the brand everywhere? That’s all part of its appeal.

Nour Hammour was founded by the designer of the same name and longtime friend Erin Webb back in 2013, initially specialising in bespoke leather jackets handmade in a family-owned workshop in the Marais. Soon enough, word of its exquisite craftsmanship and beautiful designs began to spread, as did its popularity within stylish circles around the world. Now, the brand boats its own standalone Paris store, major stockists such as Net-A-Porter, and countless high-profile fans—though its air of “if you know you know” mystery still remains.

It might not be such an insider secret for long, however: the most recent Lyst Index named Nour Hammour as one of the biggest “fast moving” brands of 2025, reporting that demand for its styles has increased by a whopping 421% year-on-year.