NYFW’s Biggest Secret Has Just Been Exposed, and We’re Taking Notes

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NYFW’s Biggest Secret Has Just Been Exposed, and We’re Taking Notes


Yes, yes, yes, any avid fashion fan will be more than familiar with the game of creative director musical chairs playing out across luxury houses this year (Chanel, Gucci, Bottega Veneta, here’s looking at you). But it seems one label has been keeping a secret, and it’s become the talk of New York Fashion Week. Rachel Scott, now officially the creative director of Proenza Schouler—an appointment only announced on the 2nd September—has just unveiled her debut collection for the brand. That’s right, just (checks date for the third time) eight days after the announcement of her new role.

Of course, Scott is one of the most admired designers of the moment—her own label, Diotima, was my personal standout at last season’s NYFW (if it’s not yet on your radar, take this as your sign). But even she couldn’t pull together a collection in little over a week. The rumour mill suggests that Scott had in fact joined the house months earlier as a consultant, quietly collaborating with the in-house Proenza Schouler Studio on the Spring/Summer 26 line-up. And it’s one worth bookmarking, with styling ideas ready to weave into your wardrobe right now.

A Touch of Red

Proenza Schouler Spring/Summer 2026

(Image credit: Proenza Schouler)

First up? The vibrant red that threaded through nearly a third of the collection. Appearing on bags, shoes, jumpers, dresses and shorts, the shade was a standout. And with the resurgence of red in recent months (hello, scarlet tights), it also happens to be one of the easiest trends to embrace.



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