Year-on-year searches for ‘reef safe SPF’ have risen by 86%—but which actually are ocean-friendly?

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Year-on-year searches for ‘reef safe SPF’ have risen by 86%—but which actually are ocean-friendly?

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Recent data has revealed that year-on-year searches for ‘reef-safe SPF’ have risen by 86% since 2024, representing a clear shift to more socially and ethically sustainable shopping choices. However, with greenwashing rife and the term ‘reef-safe’ still largely unregulated, it can be difficult to tell which formulations really are safe for our oceans. Here’s what you need to know.

What does ‘reef-safe SPF’ mean?

There is plenty of online literature about reef-safe sun protection, and you could spend hours researching it. While much of this is worthy information, I often find that it can feel overwhelming to remember and abide by when there’s so much to know. With that said, there are a few key things to understand and implement in your routine, which should be prioritised. Unsurprisingly, these centre around certain chemicals to avoid.



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