Mocha Mousse may be Pantone’s Colour of the Year, but with the announcement of Taylor Swift’s new album, The Life of a Showgirl, there’s some colour competition: Enter Taylor Swift orange.
While the official album announcement came via a clip from Travis Kelce’s New Heights podcast, hints posted from fan page Taylornation centred the tangerine hue from the very beginning. Taylor Swift, who wore plenty of orange onstage during her Eras Tour (thanks to designers like Roberto Cavalli and Versace), seems to now be embracing the colour full-on, swapping her signature red lipstick for a new hue and even toting the album to Kelce’s studio in a teal box with a carrot-coloured “TS” on the outside.
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Swift has found herself a sartorial match in Kelce — the September GQ cover star seems to also be a fan of fashion (they coordinate outfits!), so you may see him adding some Swift-approved orange into his own off-duty wardrobe over time. Though, of course, red, gold and white will remain his primary colours on the field.
As for Swift, during her Midnights era there was plenty of purple (Lavender Haze, anyone?) and The Tortured Poets Department was all about a desaturated black and white vibe. Orange is a turn in an optimistic and playful direction, though we don’t have any official information on why it’s the colour of choice for album 12. But if Swift’s signature Easter eggs ahead of the new album are anything to go by, we can expect to start seeing more sunset-coloured hues in her wardrobe. And, of course, fans will do the same.
Ahead, shop some of our favourite pieces to put on in celebration of The Life of a Showgirl.
Shop Taylor Swift–inspired orange pieces
Fresca belted silk crepe de chine maxi dress
Combined knitted balloon dress
A previous version of this article was originally published on GLAMOUR US.