A hill I’m willing to die on is that autumn/winter fashion is superior to summer, and H&M Studio’s pre-fall capsule collection has just proven my point.
News of its incoming landed on my desk this morning, and, after a rapid browse of the lookbook, its launch date was added to my calendar. Available from the 28th August, the limited-edition line-up looks to the fashion set’s favourite street style location for inspiration: Copenhagen.
The timing couldn’t be more perfect; Copenhagen Fashion Week began today, marking the start of the new season by (already) looking ahead to the next. A city known for its effortlessly cool and laid-back outfits, the Danish capital sees everything from traditional tailoring and minimalism to more modern shapes and playful fabrics – which, as you’d expect, is what this collection is made up of.
“The H&M Studio pre-fall capsule is tailored but with a lived-in feel, like it’s been effortlessly curated over time,” says Kathrin Deutsch, collection designer at H&M Studio. “We selected materials like leather and knits and combined them with denim and more ethereal lace and mesh. It’s this mix of elements that really make it distinctive.”
