Rather embarrassingly, French skincare experts and enthusiasts are taking to TikTok to mock those outside of France for getting caught up in the hype and using certain products wrong. Take Biafine for example. TikTokers are enlisting the treatment as a facial moisturizer, but it’s actually a product used to treat wounds, ulcers, and burns. In fact, using the pain reliever on your face when not necessary could cause issues, rather than combat them. “Les américains 😬,” writes one disdainful TikToker underneath a video in which a US-based influencer slathers the “magical” lotion onto their face. Again, it seems we’ve got caught up in the fanfare, which combines aesthetically pleasing, minimal packaging with affordability, and the exciting idea that we might’ve just found a rare, foreign elixir to great skin.