If you like to stay ahead of the pack, you’ve come to the right place – we’re taking a look ahead at the 2025 makeup trends that will dominate next year. And while you can tot up how on top of 2024 you were here, we’ve tapped up our favourite makeup pro to determine what direction makeup is taking next.
So, for the 2025 makeup trends that will lead the pack, here’s what you need on your radar…
Rom-com lips
Glossy lips overtook regular lipstick in 2024, but balms are now in contention for the win in 2025, especially given the romantic (and forgiving) finish they can create. “I think we’ll be seeing less emphasis on defined lip liner and more of that ‘bitten lip’ look inspired by Korean and French beauty trends,” notes top makeup artist (and the talent responsible for popularising trends like the latte makeup look), Tanielle Jai. “It’s a soft, blurred, just-kissed, lived-in matte style that feels effortless.
Products like Violette_FR’s Bisou Balm perfectly embody this vibe, with a natural matte finish that’s still hydrating. Picture the makeup of a ‘90s rom-com female lead — the lips have a subtle flush that looks natural yet still gives a pouty, blurred effect,” she adds. But don’t ditch your lip combos just yet. “On the other side, lip liner will not be dying out,” Tanielle hastens to add. “We will see more launches of Long lasting lip liners with an emphasis on longevity and staying power,” she predicts.
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Mocha mousse
In case you missed it, Mocha Mousse was declared the shade of 2025 by Pantone and we’re not entirely surprised. It follows in the footsteps of a growing fascination for all things brown, bronze and beige. In 2023, latte makeup popped off in a big way. In 2024 it got even richer with espresso tones featuring heavily in our OOTDs, manis and makeup looks and in 2025 it’s still going strong. “I think we will see mocha mousse in a lot more of our products in 2025,” says Tanielle – everything from blushers to bronzers, eyeshadows and lip shades.