Earlier this year, Sephora revealed its plans to roll out Smart Skin Scan, a new skin diagnostic aimed at offering even more personalized recommendations. Dr. Kentley welcomes the rise of AI tools to help make at-home routines simpler and safer. “As a dermatologist we frequently see patients come with a carrier bag full of serums, often making their skin worse,” he notes. “As we enter 2025, ‘skinimalism’ will continue to grow, focusing on simple and efficient routines. Artificial intelligence is likely to play an important role in driving personalization by tailoring routines to individual needs, taking into account medical history, skin tone and lifestyle factors.”