You might be wondering how a champion gymnast incorporates cheese into her routine. Overall, the ad campaign is pretty straightforward: when Giorgia Villa reaches for a snack, it’s a little chunk of cheese. Chunk of cheese while she’s sitting on the beam. Chunk of cheese while she’s enjoying some fresh air. Chunk of cheese while she’s looking at her phone. At the library? Chunk of cheese. Sometimes she’s so happy about cheese she throws the little cheese packets in the air.
Then there are the glamour pictures. In her sparkly leotard, Villa poses with full wheels of cheese. Embraces the cheese. Perches atop the cheese. We stan a parm queen. Did she make a TikTok about wanting a bite of Parmigiano-Reggiano? What do you think?
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Currently singing “Lady Marmalade” to myself but replacing “marmalade” with “Parmesan,” anyone else? As one X user pointed out, those who wish to live the Big Cheese lifestyle should first consider their refrigeration options:
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But cheeseheads should note that a wheel of parm doesn’t actually need to be refrigerated, and Villa is probably being paid in money and not cheese.
When her partnership with Parmigiano Reggiano was announced, reports Newsweek, Villa said in a statement, “Since I was a child I have always loved this fantastic product, a symbol of Italian excellence and culture, and from today being able to collaborate with them makes me extremely proud and charged to face future challenges!” Frankly, I believe her.
This article originally appeared on GLAMOUR (US).