Forget power dressing, dopamine dressing is the true tour de force

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Forget power dressing, dopamine dressing is the true tour de force


Staid suiting, once synonymous with British politics, has gone the way of stiff upper lips – out of touch and out of fashion. One week into the new government, Sir Keir Starmer’s cabinet has heralded a bolder wardrobe and hopefully a brighter future to boot.

For the most part, the stuffy grey suits and slickly polished shoes were gone. Instead, the first cabinet meeting in Downing Street was awash with colour: shamrock green, magenta, and rose red—fittingly for the new Labour government.





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