Home Beauty Elf just dropped its first foundation in 7 years, so we had to try it

Elf just dropped its first foundation in 7 years, so we had to try it

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Elf just dropped its first foundation in 7 years, so we had to try it

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As someone who tends to opt for at least a little foundation most days, I’m always on the hunt for a good formula. In my books, that tends to be a lightweight, more natural finish foundation that means my skin looks like me, just on a great skin day.

On opening e.l.f.’s Soft Glam Satin foundation, the first thing I noticed was that it felt a little thicker in texture than I’m used to, so it required more blending out, though once on I was impressed with how well it evened out my skin tone. As someone with olive undertones, it can be hard to get a decent match, but I loved the soft glow the shade Tan Neutral (41) gave me. Though I did find it sat a little heavier on my skin, this was easy enough to remedy by simply applying less, with a little bit going a long way in terms of coverage. Overall, the formula wore well through the day and while it’s not taking the top spot in my makeup bag just yet, with the incredibly reasonable £8 price point in mind, I’m blown away!

Rating: 8/10

Denise, GLAMOUR’s Beauty Commerce Writer

Shade: 20

I’m a firm believer that quality makeup shouldn’t come with a premium price tag, and Elf is one of the few brands that managed to prove my point times and time again. Naturally, when their latest launch in form of a medium coverage foundation landed on my desk, I was intrigued. Right of the bat, I was impressed with the coverage, which was easily buildable and easy to blend. There also wasn’t any separation when I layered my blush, bronzer and highlighter over the top either. However, I still found that the formula wasn’t hydrating enough for my dry skin. That said, after having another go at it with a hydrating primer, it actually worked out well. Overall, I’d say that this product is definitely worth checking out if your skin is on the more oily/combination side, especially if you’re someone who’s on the lookout for a medium coverage foundation.

Rating: 6.5/10

Elf Soft Glam Satin Foundation

For more from GLAMOUR’s Senior Beauty Editor, Elle Turner, follow her on Instagram @elleturneruk

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