Free People dresses are a force to be reckoned with. No, seriously; if there’s one category of the retailer’s website you’ll find me browsing the most, it’s the frocks.
At the first promise of a heatwave (ready when you are, England), my inner floaty dress-loving spirit emerges and begins hunting for some new-in and bestselling boho styles – and Free People is my immediate port of call.
No shade to ASOS dresses and H&M dresses whatsoever – I’m equally as obsessed with those – but, with thousands of styles and brands on offer, they can be overwhelming. If you’re someone who prefers a smaller selection (if you can call over 900 items small…), Free People’s dress section is where you should set your sights.
Home to labels such as Damson Madder, For Love & Lemons, LoveShackFancy, Frankie’s Bikinis, Norma Kamali, Retrofete and RIXO, Free People’s own brands Free-est, We The Free and FP One hold some of the nicest silhouettes you’ll come across this season. Ones that tick off summer trends like sheer whites (à la Coperni and Victoria Beckham) and dropped waists (favoured by Jil Sander and Ferragamo).
Case in point: the Onda drop-waist tube dress spotted on Brie Larson which, according to Free People themselves, is “the style with the strongest growth” in terms of year-on-year sales.
@brielarson Instagram
The £78 strapless midi is crafted from cotton and comes in 10 different colours, ranging from a size XS-XL, and promises to pair with all your summer sandals. “Sometimes you gotta change your fantasy and dance in the backyard,” Brie captioned her Instagram post – not surprising when this lime-hued number makes you want to do exactly that.
Looking for modest dresses? Free People have tonnes of long dresses with sleeves, whether it be a wedding guest dress or standard summer dress. I’ve even spotted a few potential bridesmaid dresses and evening wedding dresses for brides-to-be.
Ahead, shop the best Free People dresses according to a fashion writer.
For more from GLAMOUR UK’s Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd. PSA: you can save when you shop for the best Free People dresses with these Free People discount codes at the checkout, too.