As expected, the Bezos bonanza – which started at midnight on October 10 and runs right through ’til midnight tonight, October 11 – is exceptionally good when it comes to tech. Think: Apple AirPods Pro 2 deals, wearable FitBits that monitor your heart rate, Nintendo Switches, Apple MacBook Air laptops and Samsung Galaxy smart phones. But it isn’t just an ocean of gadgets. If you’re like a magpie to discounted Amazon dresses, forever inspired to elevate your home aesthetic, want to bag some Amazon gifts ahead of December, or you’re after a new vitamin C serum/face SPF/hair dryer, you’ll also be in luck.
Amazon’s two-day sale event serves up a huge range of early Prime Day deals, Spotlight Sales and Lightning Deals across beauty, perfume, home interiors, sex toys, handbags, clothing and ghd hair tools. And some pretty alluring brands have been thrown into the mix. Case in point: Medik8, GHD, Elemis, Womanizer, Levi’s, Le Creuset and Ninja. Ahead, find the best Amazon Prime Deals I think you need to know about.
JUMP TO SECTION: When is Amazon Prime Day? | What is Amazon Prime Day? | How to take part in Amazon Prime Day | Is Amazon Prime Day or Black Friday bigger? | Beauty deals | Period pants deals | Device deals | Luggage deals | Sex toy deals | Perfume deals | Amazon gifts | Ninja air fryer deals | Clothing deals | Home & garden deals | Fitness deals | Tech deals | Mattress deals | Vacuum deals | Tips for finding the best deals
Today! The Amazon Prime Day sale started in the early hours of Tuesday 10th October, and will continue until 23:59 on October 11th. No time to waste. There has already been one Amazon Prime Day this year, in July. Last year, Amazon Prime Day took place on 12 and 13 July with a Prime Early Access sale in the autumn, and in 2021, it happened in June. In 2020, lockdown pushed the event back to October.
What is Amazon Prime Day?
ICYMI, Amazon Prime Day is Amazon’s biggest sale of the year and their flagship shopping event. It started back in 2015 to celebrate Amazon’s 20th anniversary, and the tradition has continued ever since. Much to our delight. It happens once a year, and is different to the Prime Day Early Access sale, which was towards the back end of 2022, and also separate from the Amazon Spring Sale which took place in March.
Ahead, find the best Amazon Prime Day deals of October 2023 that I would recommend.
No surprises here: it’s the Prime beauty deals we’re the most concerned with on Amazon Prime Day 2023. And boy are they worth writing home about this October.
Yesterday, the most-purchased beauty product by GLAMOUR readers was the Sky High mascara of TikTok fame, a volumising and lengthening mascara which is packed full of extra intense black pigment. Second to Garnier’s bestselling Micellar Water, a makeup remover which will get every last scrap of it off. Gently. Luckily, both are still on sale today.
In the haircare corner, the Dyson-dupe Revlon One-Step hot air brush which uses the same Ionic Technology as previous editions (and makes achieving a bouncy blow in around-about 10 minutes very easy) is on sale at its lowest price ever, while Pureology’s Hydrate Moisturising Shampoo & Conditioner Duo Set is reduced by 32%. Suitable for normal, thick and colour-treated hair, both products feature nourishing ingredients like Jojoba, Green Tea and Sage to inject your hair with some speedy hydration. The Lavender, Bergamot and Patchouli fragrance doesn’t go amiss, either.
It’s also worth watching out for the ghd Prime Day deals on offer. Forever good. Forever hugely popular. Loved by beauty editors, hair stylists and influencers alike, ghd have won over 300 (!) industry awards in their time for styling tools that serve up glass hair, beachy waves, curls and tight ringlets in no time at all.