The slogan “las playas son del pueblo” has become a rallying cry in the last years as communities in Puerto Rico fight to defend overdevelopment seaside. “[The slogan] has a history before us,” she says. The Playas pa’l Pueblo campaign started in the late 1960s or early ‘70s when pro-independence and socialist groups in Puerto Rico denounced foreign corporations’ and military bases’ privatization of beaches. The protesters, according to professor Érika Fontánez, demonstrated at the Caribe Hilton in San Juan, which owns the only private beach that the government recognizes. However, there are several beaches in Puerto Rico that, for all practical purposes, businesses have privatized, contrary to the archipelago’s law that all beaches are public spaces.