In fact, one might even see the trend — with best-selling brands like Pat McGrath, Tower28, and Kosas getting in on it — as the backlash to the popularity of the impenetrable matte liquid lip, which has been a long time coming. Tinted lip balm is here to remind us that effortlessness is also cool, and that a razor-sharp liner and a pointed concealer brush are not prerequisites for wearing lip color. So queue up “You Lie” and get swiping…no mirror necessary.