In our constantly-on, app-frenzied world, we’re bombarded with endless PR stunts and brand campaigns that are enough to make our eyes roll into the back of our heads. But sometimes, an initiative comes along that piques our interest and makes us want to learn more. In this case, it’s about how simply walking into a shop and taking a selfie could earn you seriously big money – £500,000, to be exact. Which, let’s be honest, during the cost of living crisis and many of us looking to earn some extra cash where we can, is more than just a tad appealing.
The campaign marks the launch of The Samsung 500k selfie nationwide competition to coincide with the launch of Samsung’s new Galaxy Z Flip 5 and Galaxy Z Fold 5 smartphones. All you have to do is head into any Samsung store or participating retailers across the country, between now and 24th September, and take a selfie on one of the two new phones and be in with the chance of winning half a million quid.
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To help launch the campaign, TV personality Rylan Clark was asked to recreate some of the most iconic celebrity selfies of all time, including Kendall Jenner’s iconic heart hair selfie that became became Instagram’s most liked image of 2015, gaining her over three million likes since first posted.
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Annika Bizon Marketing & Omnichannel Director at Samsung said: “Selfies have become part of our culture, and our new promotion celebrates this like never before. Our latest foldable phones are a must have for selfie lovers everywhere, packed with innovative camera features.
“It couldn’t be easier to enter The Samsung 500k selfie competition, simply pop into your nearest participating store and snap a selfie on the new Galaxy Z Flip 5 & Z Fold 5 for your chance to win.”
What are you waiting for? See you in the selfie queue!
The Prize Draw will open at 12.30pm on the 26th July 2023 for the Samsung KX Store only and will open for all participating retailers from 9am on 28th July 2023 and close at 5pm on 24th September 2023. Retailers include: Samsung Experience Stores, Samsung KX, Harrods, Selfridges, EE, Three, 02, Vodafone, Curry’s, Sky, John Lewis, WHSmith and Tesco. For full terms & conditions, visit samsung.com.