The number of epic swimwear brands is burgeoning, so a search for the best bikinis and one-piece swimsuits ahead of your summer holiday can leave you drowning in a sea of choice. It’s overwhelming, sure, but with the warmer weather in touching distance, it’s not worth putting off for any longer. Your wardrobe is – we’re assuming – crying out for a few new-season picks from the hottest swimsuit brands of the moment. And that’s where our guide comes in.
Whether you’re jetting off to one of the best hotels in the Maldives or planning on sunbathing from your London Zone 3 roof terrace – and whatever your budget and favoured style – the women’s swimsuit brands below are undeniably the only ones worth your time. Not only guaranteed to serve-up size-inclusive, expensive-feeling swimsuits that make you feel your most confident self, they’ve also got two eyes on must-wear swimwear trends direct from the catwalk. Case in point: crinkle swimsuits of Hunza G fame – which remain big news for the third summer running – fanciful embellishments as seen at Johanna Ortiz and Lisa Marie Fernandez, and Dolce & Gabbana-esque floral prints. Ditsy or oversized.
Some of the swimwear brands in our edit have been designing swimwear for longer than you may have been alive, while others are new and emerging. Happy scrolling.
A fail-safe choice choice for your every swimwear need, ASOS DESIGN styles are trend-led, affordable and available with next-day delivery (ASOS Premier, we love ya). This season, find Hunza G-approved crinkle swimsuits and asymmetric bikinis adorned in retro-inspired prints.
Save when you shop from the best swimwear brands with these ASOS discount codes.
Lisa Marie Fernandez swimwear will ensure you holiday in ultimate style in 2023, with designs that fit like a glove. Shout-out to the bonded stretch fabrics, tie waistbands and V-neck cuts.
Save when you shop from the best swimwear brands with these Net-A-Porter discount codes.
Known for its sustainable summer dresses and planet-kind denim, it’s worth noting that Nobody’s Child also has an incredible range of swimwear on offer. Crafted to the same responsible methods as their standard clothing, each piece is made with recycled polyester so you can paddle about with a clearer conscience.
A long-term favourite of the fashion pack for under-the-radar style that has a sprinkling of designer chic (sans the prohibitive price tag), Boden lives in an enviable sweet spot. This season, they have ticked all the hottest SS23 trends without being too flashy, and their new-in section has us in a literal chokehold. The star of the show? Their designer-inspired sweetheart neckline Carnation Garden swimsuit which, splashed in a Dolce & Gabbana-esque macro print, is set to be the high street sell-out of the summer.
Founded back in the 80s, Hunza G shot to fame when they launched that cutout mini dress Julia Roberts stepped out in in Pretty Woman. 30 years later, it was relaunched under the creative direction of Georgiana Huddart, with high-waisted bikinis and bathing suits the stars of the show: all cut from the same figure-sculpting seersucker fabric.
Their styles – which claim to fit all body types thanks to the aforementioned signature and stretchy crinkle fabric they’re crafted from – are available in a plethora of bright colours and simple silhouettes. Think: scoop necklines, spaghetti straps and, on occasion, one-shoulder silhouettes. So chic and flattering, in fact, that almost every high street label has followed suit. Luxury swimwear doesn’t get much better than this; there’s a reason Hunza G comes Chrissy Teigen and Rita Ora approved. Better yet, they’ve just released a Rose Inc x Hunza G collaboration collection in time for all our summer travels.
Save when you shop from the best swimwear brands with these Net-A-Porter discount codes.
You get what it says on the tin with Solid & Striped: a choice of both plain and printed one-pieces and bikinis of exceptional quality.
Save when you shop from the best swimwear brands with these ASOS discount codes.
Free People’s swimwear offering is always great, but for SS23? They’ve really done themselves good. Think: styles cut with flatteringly high legs, innovative fabrics (including towelling and terry) and printed, modest long-sleeved sets.
& Other Stories is always one of my first ports of call when it comes to finding floral summer dresses, puff sleeve tops, midi skirts and cute bikinis on the high street. Take it from someone who buys almost the entirety of their wardrobe from & Other Stories: their swimwear is so good. This season, find metallic bikinis, designer-inspired monochrome prints, romantic ruffles and retro-tinged polka dots.
Faithfull the Brand launched back in 2012, and while they quickly became known and loved for their epic, feminine summer dresses, their swimwear should not be dismissed. The brand works closely with artisans in Bali and places a strong focus on sustainability and conscious practises, meaning you can kick back in their handcrafted swimwear guilt-free. Expect bold prints and feminine tie details.
It goes without saying: H&M swimwear is really good if you don’t want to spend a bomb (but would quite like to appear as though you absolutely have). While their styles may not last for quite as many summers as something from a designer swimwear brand would, they will make you feel a million dollars. And everything is bang on trend. This season, you’ll find us in their high leg tummy control swimsuits, which have an extra tight fit, plunging neckline and ruched bodice.
Save when you shop from the best swimwear brands with these H&M discount codes.
No edit of the best swimwear brands would be complete without a mention of the backbone of every British high street: M&S. We can safely assume most women in the UK own at least one M&S bra, pair of the best period pants, bikini or swimsuit for good reason. Whether you’re after a shaping swimsuit, a supportive bikini or a scoop-neck cut, your every need is covered here. Plus, all of the brand’s styles are chlorine-resistant to ensure longer-lasting quality.
This summer, the sell-out swimwear collection that is SKIMS SWIM is back, with their largest assortment of swim solutions ever. SKIMS Swim has been one of SKIMS most explosive categories since their launch, with over 500k all time waitlist signups for SKIMS swim and over 1.2k 5-star reviews on SKIMS swim styles – and for SS23, you can shop 10 new swim silhouettes, reinvented cover ups and all-new hair accessories.
Wherever you’re catching your rays this summer, Arket’s swimwear cannot be beaten when it comes to high-street styles that look endlessly more expensive than they actually are. Every style is crafted from recycled materials such as used PET bottles; recycled-polyester yarn helps reduce waste products and lessens the use of oil-based raw materials. Expect lots of crinkled fabrics, colour-blocking and asymmetric necklines aplenty.
Founded in the US back in 2010, Everlane has a focus on good-quality, timeless basics that their customers will wear again and again – and everything fits like a total dream. Meghan Markle wore Everlane’s £138 tan tote for her first-ever public appearance with Prince Harry as her husband back in 2018 – (it subsequently sold out), while the likes of Angelina Jolie, Sienna Miller, and Karlie Kloss have also all been spotted wearing coats, T-shirts and trousers by the brand.