The trend goes beyond indulgent aesthetic choices, too. With the launch of the new Glow Reviver Melting Lip Balms, e.l.f. Cosmetics is taking food-inspired beauty trends to the next level. These buttery soft, nourishing lip balms combine hues that pay homage to gummy candies, strawberry shortcake, and toffee among other delicious treats, with coordinating scent and flavor profiles for that 360 experience deserving of a Michelin star.