Last year gave us peach girl summer, and before that, there was strawberry girl, but if you’re wondering what the 2025 makeup shades are that this year has in store, you’ve come to the right place.
Pinterest has released it’s “Pinterest Palette” – a line-up of colour trend predictions based on the biggest search terms. And, the platform is pretty confident they’re on top of the headliners given their top prediction for last year, mocha brown, emerged as one of the undisputed leaders of 2024 (and inspired 2025’s Pantone of the year, mocha mousse).
There are some repeat performers (expect to see butter yellow bathe in even more sunlight) and some obvious contenders. Cherry red, for instance, will probably come as no surprise. It led trends through autumn and winter, but the juicy shade has plenty more to give in spring and summer. Searches around the shade are up 235% year on year with brands like Glossier spotlighting the tone with the launch of its Black Cherry collection. But, get ready for a couple of curveballs, too. Dill green, in particular, is here to keep things interesting (more on that below).
Luckily, we’ve rounded up all the inspo you could need for each, so, here are the 2025 makeup shades you need to know…
Butter Yellow
Last spring saw butter yellow take off in the fashion-sphere, it even infiltrated beauty trends with butter glazed Frenchies and butter blonde gaining momentum, but 2025 is doubling down on the colour. Searches for “yellow outfit inspo” are up 225%, while “butter yellow nails” boast a whopper 1825% increase.
Butter glazed Frenchies
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Glossy butter mani
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Butter yellow liner
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Butter blonde eye shimmer
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Bright butter eyeshadow
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Butter yellow nails
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Butter blonde hair
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Glazed butter nails
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Aura Indigo
Described by Pinterest as “lilac, but with an edge”, the mysterious shade leans into the dark siren and sea witchery movements that have been hustling for fans for the past couple of seasons. It’s a little cosmic and ethereal, but it manages to feel equal parts cute and sultry. Searches for “purple core” are up 120% and “purple lavender aesthetic” pulled in 175% more interest.
Glazed sheer aura indigo nails
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Sheer aura indigo eyeshadow
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Aura indigo dark siren eyeshadow
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Glitz aura indigo eyes
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Aura indigo dark aura nails
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Aura indigo eyeliner
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Aura indigo ethereal eyes
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Glazed aura indigo nails
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Aura indigo light aura nails
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Cherry Red
We’ve spoken about our obsession with cherry red before. Balancing both the dark feminine energy of black cherry tones, while also tapping up the juicy strawberry and raspberry shades that trend each summer, cherry red has range. In it’s Pinterest Predicts report, the platform spotlit ‘cherry coded’ as a major trend to watch in 2025, noting “gen Z and millennials will infuse cherries into their makeup, menus and mood-boards this year.