Halloween may still be months away, but that hasn’t stopped TikTok from forward-planning costumes and Halloween makeup inspo in a major way. The hashtag #halloween2023 already has just shy of a billion views with users declaring which trends they’re getting behind and the key costumes they “better see this year.”
As for us? We’re invested. Because, for many beauty lovers, Halloween is the makeup highlight of the year. And, it’s the main occasion where it’s permissible (coughs preferable) to decorate our faces with clever designs, special effects and layers of face paint.
Whether you want yours to be creepy, gory and covered with fake blood, or cutesy and adorable, we’ve got all the inspiration you need.
As for this year’s headliners, our obsession with Wednesday Addams is only about to get deeper, which is fair, given the Netflix series missed Halloween last year and released at the end of November, so everyone’s fave spooky sis deserves the limelight.
If pink is more your colour, Barbiecore is going strong, and thanks to Margot and pals, we’ve been topped up with loads more inspo – including Disco Barbie, President Barbie, Mermaid Barbie and Weird Barbie. There’s plenty of Kenergy floating around, too, so you could try being Just Ken for a look that’s a little more lols.
Elsewhere the Little Mermaid remake will see Ariel trending and last November’s Wakanda Forever release has given us some dreamy Shuri inspo. The ‘90s is still an awesome playground for finding cute references (see: bandanas, butterfly clips and baby braids) and some of this year’s biggest beauty trends – like the Balletcore and Strawberry Girl aesthetic – play perfectly into Halloween makeup trends.
Take a look at some of the best Halloween makeup ideas this year that will turn any outfit into a total masterpiece — no matter your skill level.
Here’s our fave halloween makeup looks to get you started…
Wednesday Addams Halloween Makeup
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