The Year of the Rabbit is just around the corner, with Lunar New Year hitting on January 22. Whether or not you celebrate Chinese New Year, Tết (the Vietnamese version of the festival), or Seollal (the Korean celebration), this is a fantastic time to check out what brands have in store for the traditional holiday. It’s typical for them to release Lunar New Year-themed items — usually in auspicious shades of red, pink, and gold — to entice shoppers that want to score something extra-special.
This year, there is plenty of cute bunny-themed merchandise thrown in for good measure, as a nod to the Rabbit Chinese Zodiac. If you’re searching for the perfect Chinese New Year gift to bring a loved one some good fortune, you’re on a lucky streak here (pun intended). Ahead, we’ve rounded up the coolest Lunar New Year gift ideas, including pretty red products, auspicious beauty buys, and fun rabbit accessories — along with with a selection of goods from our favorite AAPI-owned businesses. Fair warning: You might be tempted to keep some of these lucky gems for yourself.
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Fly By Jing Triple Threat Sauce Trio
Got a friend who absolutely lives for spice? You have to introduce them to this electrifying combo of Sichuan sauces from Fly By Jing. The brand was founded by Jing Gao, a chef and spice aficionado hailing from Chengdu, the chili haven of China, and boy, does she not mess around. Expect a tongue-twisting hot sauce with chili crisp, a tangy and sweet dipping sauce, and a punchy mala mix containing 11 herbs and spices. Your giftee will be tempted to add them to everything (pizzas, noodles, dumplings, even desserts), and they totally should.
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Fly By Jing Triple Threat Sauce Trio, $, available at Fly by Jing
Our Place The Always Pan
Our favorite do-it-all cookware has a new look for the Year of The Rabbit — and it’s a fortuitous firecracker red. Our Place has released this LNY-appropriate colorway for the Always Pan and Perfect Pot, and it’s only available for a limited time. A special edition of the rice bowl and chopsticks set is also part of the collection. Dumpling nights are going to be so fire this year.
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Our Place The Always Pan, $, available at Our Place
Tower 28 Lucky Duo Lunar New Year Edition
The affordable beauty brand has given its top-selling products a festive makeover, with a Lunar New Year bundle that includes a blinged-out version of the SOS Daily Rescue Facial Spray and the ShineOn Lip Jelly, a celeb-favorite, in a juicy, auspicious red. The kit also includes cutesy stickers designed by Korean illustrator Kimi Kimo. Super fans can also get their hands on a Tower 28-branded sweatshirt, created in collaboration with The Mayfair Group. Part of the proceeds of these collabs will be donated to Teach AAPI, a non-profit focused on supporting children’s education in the AAPI community.
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Tower 28 Beauty Lucky Duo Lunar New Year Edition, $, available at Tower 28
Sleeper Origami Pajama Set with Pants
This pleated PJ set is bedtime-ready, but also polished enough to wear as a matching set during the day. The flaming red color will surely bring lots of luck to whoever this is intended for.
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Sleeper Origami Pajama Set, $, available at Sleeper
Bokksu Taste of Japan Box
Gift the delightful surprise of yummy Japanese snacks, hand-packed and shipped straight from small businesses around the country. Here’s a sampling of what your giftee will be able to taste: sea urchin-flavored crackers, matcha chocolate cakes, green tea bags from traditional producers, and white chocolate-infused, freeze-dried strawberries that are honestly incredible. A “Seasons of Japan” box of classic treats is available, or you can gift a monthly subscription to keep the fun going.
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Bokksu Seasons of Japan Box, $, available at Bokksu
Dior Lunar New Year 2023 Edition Rouge Dior Lipstick
LNY is all about rocking the red lip to draw even more luck. This Dior Beauty lipstick comes in an ultra-flattering universal red in two finishes: velvet satin or matte. The celestial red-and-gold packaging, an exclusive for the holiday, is absolutely gorgeous.
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Dior Rouge Dior Lipstick, $, available at Dior
Good Light Metamorphosis Skincare Set
This Korean skincare set — consisting of a gentle cleanser, a lightweight lotion, and a soothing serum — will pretty much cover your recipient’s basic skincare needs and keep their moisture barrier healthy and happy. This is an exceptional gift idea for someone with sensitive skin or anyone who wants to only shop vegan and cruelty-free products.
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Good Light Metamorphosis Skincare Set, $, available at Good Light
Lo & Sons The Catalina Deluxe
We named Lo & Sons our MVP travel bag back in 2021, and we meant it. The AAPI-owned brand makes durable, well-designed carryalls in eco-friendly canvas and recycled polyester, equally suitable for short getaways or commuting to work. The Catalina Deluxe, a bag that can be worn as a tote or a crossbody, is a perfect present for someone who is always on the go.
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Lo & Sons The Catalina Deluxe, $, available at Lo & Sons
Mulberry x Miffy AirPods Pro Case
To celebrate the Year of The Rabbit, Mulberry has launched a special collab with Miffy, possibly the most iconic bunny of our time. Our favorite from the crossover collection is this too-cute-for-words AirPods Pro case. What a great treat to prevent the forgetful person in your life from leaving their expensive earbuds behind.
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Mulberry Miffy AirPods Pro Case, $, available at Mulberry
Jin Soon Encore Collection
Jin Soon is a beauty industry legend that needs no introduction. The Korean nail artist has taken care of some of the most famous hands in the world (Lady Gaga, Taylor Swift, and Gwyneth Paltrow, to name a few) and is the mastermind behind many of the most iconic manicures on the runway. This nail polish trio, made with Jin Soon’s special formula, will be a lovely treat for the manicure enthusiast in your life. The fact that they come in very auspicious colors is the cherry on top.
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Jin Soon Encore Collection, $, available at Jin Soon
Sanzo Asian Pear (Linsanity Special Edition)
Thanks to this AAPI-founded brand, you can now pick up a twelve-pack of Jeremy Lin-branded sparking water in a delicious Asian pear flavor. All profits will go towards a foundation established by the NBA champion to serve anti-racism causes. This will be such a feel-good throwback gift for that family member who was super into Linsanity. Team J-Lin all the way.
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Sanzo Asian Pear, $, available at Sanzo
Pink Moon Over The Moon Duo
If you know someone who is looking to level up their gua sha routine, Pink Moon’s skincare duo is a great place for them to start. The Over The Moon face oil is formulated to stay on the skin longer so that the scraping movements don’t drag on the skin, while the crystal tool provides a calming and cooling effect. Read our in-depth piece on gua sha with founder Lin Chen here.
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Pink Moon Over the Moon Duo, $, available at Pink Moon
Maison Miru Essential Ear Cuff Trio
Gift a stack of ear candy to the jewelry lover in your life. The AAPI-founded brand’s gold-plated and sterling designs are edgy yet chic and will work for people with or without piercings.
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Kate Spade Year Of The Rabbit Goldtone Pendant Necklace
With this good luck charm, featuring the rabbit Chinese zodiac, your giftee will be lucky throughout the rest of 2023.
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Kate Spade Year Of The Rabbit Goldtone Pendant Necklace, $, available at Saks Fifth Avenue
Phlur Hanami Perfume
Our obsession with Phlur, Chriselle Lim’s constantly sold-out fragrance brand, is pretty well-documented. This perfume smells like a fresh bouquet in a bottle with hints of musk. It has a very fitting name, too: hanami means “blossom viewing” in Japanese, a popular practice around Lunar New Year.
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Phlur Hanami Perfume, $, available at Phlur
Urbanstems The Imani
When in doubt, a pretty floral arrangement in festive Chinese New Year colors such as red, yellow, and fuschia is always a good idea.
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Urbanstems The Imani, $, available at Urbanstems
Coach Lunar New Year Mini Wallet On A Chain
With this adorable bunny-print purse, who wouldn’t be thriving in Year of the Rabbit? The fact that you can wear it as a crossbody bag is just *chef’s kiss*.
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Coach Lunar New Year Mini Wallet On A Chain, $, available at Coach Outlet
Lululemon Wool Blanket Scarf
Wearing auspicious colors, like red, is always encouraged around Lunar New Year. This merlot wool scarf from Lululemon is subtle enough that your giftee can wrap up in it and stay cozy beyond the festive season. The best part? It’s heavily discounted right now.
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Lululemon Wool Blanket Scarf, $, available at Lululemon
Vahdam Teas x Emily In Paris Tea Entourage Collection
Loose-leaf tea is always a lovely gift idea. If someone in your life also happens to tune into Emily in Paris as their ultimate guilty pleasure, this limited-time tea set — a collab with the Netflix series — has their name written all over it.
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Vahdam Teas Emily In Paris Tea Collection, $, available at Vahdam
Pat McGrath Labs Venus in Fleurs Luxe Eyeshadow Quad
Many beauty brands release Lunar New Year merchandise, but you can always count on Pat McGrath to deliver something extra stunning. This year’s themed collection includes this gorgeous copper-toned eyeshadow set that packs a high dose of sparkles, and it comes encased in an auspicious box covered in blooms.
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PAT McGRATH LABS Venus in Fleurs Luxe Eyeshadow Quad, $, available at Sephora
Maje Pink Oversized Sweatshirt
It’s all about the bunny this year. This hooded Year of the Rabbit sweatshirt is cute without being overly cheesy.
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Maje Pink Oversized Sweatshirt, $, available at Maje
Omsom The Try ‘Em All Set
Whether you’re shopping for an experienced home cook or a total kitchen novice, they will love this punchy seasoning brand, founded by two Vietnamese sisters passionate about bringing authentic Asian flavors to the wider public. You’ll find condiment starters that provide the vital umami in various East Asian and Southeast Asian dishes, such as Thai larb salad, Filipino sisig (crispy pork belly), and mala tofu (an ultra-spicy Chinese staple).
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Omsom The Try ‘Em All Set, $, available at Omsom
Mejuri Cable Chain Tag Necklace
This dainty gold tag necklace reminds us of the paper decorations dangling off wishing trees at temples in Hong Kong around Chinese New Year. The customized engraving makes it an even more attractive talisman.
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Mejuri Cable Chain Tag Necklace, $, available at Mejuri
Sur La Table Lunar New Year Dinner Plate
If you are visiting someone’s house for Chinese New Year, it’s a big taboo to show up empty-handed. These affordable dinner plates are just the perfect houseguest gift that will get reused for many years to come.
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Sur La Table Lunar New Year Dinner Plate, $, available at Sur La Table
The Foggy Dog Ruby Collar Walk Set
Because your pet deserves some prosperous new bling for 2023, too. This walking kit — which includes a bright-red collar, leash, and waste bag holder — will surely turn some puppy heads the next time you take your dog out for a walk.
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The Foggy Dog Ruby Collar Walk Set, $, available at The Foggy Dog
Ana Luisa Enamel Earrings
These on-sale accent earrings have a Chinese porcelain vibe to them, and they will flatter pretty much any hair color and skin tone.
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Ana Luisa Enamel Earrings, $, available at Ana Luisa
Tatcha The Essence
Why not celebrate the Year of the Rabbit with a special something-something from our favorite J-beauty brand? This skin elixir is infused with fermented rice and green tea, and it will leave your face supple and glowing. The LNY-exclusive packaging makes it a very eye-catching gift for the beauty lovers in your life.
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Tatcha The Essence, $, available at Tatcha
Rimowa Luggage Tag
This cherry-red leather tag will help any suitcase stand out — and make it easier to spot on the conveyor belt.
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Rimowa Leather Luggage Tag, $, available at Rimowa
Kasama Small Batch Rum
Kasama’s small-batch rum is made in the Philippines and aged for seven years. The taste reminds us of a sun-soaked tropical vacation, and it’s absolutely delicious in a DIY cocktail. A great gift for coworkers or if you’re visiting someone’s house for Chinese New Year.
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Kasama Small Batch Rum, $, available at Kasama
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