Bluebella’s sizes now go up to an F-cup in bras and a 26 in briefs and nightwear, plus, they have a dedicated DD+ section on their site. Their black lingerie offering is particularly great, so if you’re after a contemporary twist on classic styles, you won’t be able to go far wrong… though we’re partial to these colourful designs, too.
A firm favourite among fashion editors and influencers alike, Dora Larsen is best known for pastel hues and colour block lingerie that feels as dreamy as it looks. This is comfortable, everyday lingerie that’s vibrant, playful and sexy.
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For lingerie designed to help you feel like the best version of yourself, look to Wild Lovers. The brand is all about the confidence of expression and capturing a retro free spirit – so expect trend-driven prints (like bold zebra and clashing colours) and fabrics such as satin, lace and mesh.
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Pour Moi started in a small office above a shop in Macclesfield over 16 years ago, and now sells one bra every 30 seconds – that’s no mean feat. Prices are modest, styles are sexy and you can even get your hands on some nightwear, sportswear and swimwear while you’re at it.
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London-based lingerie brand Coco de Mer first started as a small underwear boutique in Covent Garden, and has since grown to become a powerhouse luxury lingerie brand where functionality meets luxury. They stock lace and silk underwear sets, robes, suspenders and bodysuits.
Would any round-up of the best lingerie brands be complete without a mention of the backbone of every high street, M&S? We’d argue not. We can safely assume that most women in the UK own at least one of their bras for good reason, whether that’s from the iconic and elegant Rosie by Autograph range or otherwise. There for your every lingerie need in every stage of your life, M&S stocks training bras, nursing bras, silk and lace sexy lingerie, cotton underwear, pyjamas, shapewear and more. The list goes on and on.
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Victoria’s Secret = a brand that needs no introduction. Making shopping for lingerie online a total dream, you can filter styles to within an inch of their lives to find the very best style for you (underwired, T-shirt bra, hiphugger briefs, thongs and more).
Love Stories’ USP is ‘sexy but not sex’, a sentiment they wholeheartedly achieve by marrying comfort and cute features like peekaboo mesh together perfectly. The result = everyday lingerie with an elegant twist. Think: lace bralettes perfect for smaller busts (granted: if you’re over a D-cup you might struggle).
Another high-street hero is Boux Avenue, the lingerie brand stocking bras and knickers in every size, fit and colour you could possibly dream of. We’ve tried our fair share of Boux Avenue lingerie and can vouch for the fact that the accessible price point doesn’t mean they lack in comfort.
Expensive-looking lingerie doesn’t have to be a luxury. ASOS Design is one of the best lingerie brands around for speedy delivery, trend-led styles and affordability.
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You’ll have to have been living under a rock if you’ve not heard of SKIMS’ lingerie collection yet – it’s everywhere and loved by everyone (especially minimalists like Kim Kardashian herself). Why? For the simple fact that is champions every body and every skin tone with wearable designs that lend themselves to every area of your lifestyle.
Savage x Fenty is still flying the flag for inclusivity and has repeatedly sold out since hitting shelves three years ago. It started as a subscription service in 2018 and is now stocked by the likes of Amazon and ASOS. They even stock men’s underwear, too.